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A. General Provisions. No sign shall be permitted unless it complies with the provisions herein. Sign size and location standards may be modified by the planning director in order to minimize view impacts to identified view of significance.

B. Exemptions. The following signs shall be exempt from the provisions of this title:

1. Traffic signs installed by a government agency.

2. Directional, way finding program signs installed by a government agency if the signs are consistent with the provisions of the applicable neighborhood plan.

C. Permitted Signs.

1. One monument sign per site is permitted whether it is for a single or mixed use. The monument sign shall not exceed 60 square feet per face or six feet in height measured from existing grade.

2. The total gross area of all permanent exterior signs for any one use shall not exceed one square foot of area to one lineal foot of street frontage, or 100 square feet whichever is more restrictive.

Exemption: Building identification signs (i.e., Roth Building, Pickett Building) or cornerstones are permitted as an integral and architecturally compatible part of the building or structure. Cornerstones shall not exceed four square feet and building identification signs shall not exceed 32 square feet. These exemptions shall not contain any colors, words, letters, numbers, symbols, graphic designs, logos or trademarks for the purpose of identifying a good, service, product or establishment.

3. Building-mounted signs extending over the street right-of-way shall comply with IBC Chapter 32. There shall be at least eight feet of vertical clearance between the bottom of the sign and the sidewalk and the sign shall not extend within two feet of the street curb.

4. Directional Signs.

a. Directional signs are limited to six square feet per sign face and to four feet in height if freestanding.

b. The message shall not contain the name of the establishment or advertising of any kind. Examples of directional signs include: “Enter,” “Service Entrance,” “No Parking,” etc.

c. There is no limit on the number of directional signs.

5. Temporary building signs: shall not exceed 32 square feet.

6. Real estate signs: limited to one sign per street frontage, shall be unlighted, and shall not exceed 32 square feet.

D. Signs Permitted with Conditions.

1. Animated, moving, blinking or electronic (LED or similar) message boards are permitted only in association with entertainment uses such as theaters, comedy clubs, musical venues and similar activities. The total gross area of the message board for any one use shall not exceed one square foot of area to one lineal foot of street frontage, or 100 square feet, whichever is more restrictive.

2. The planning director may approve a sign package that varies from the provisions of subsection (C) of this section when incorporated into the architecture of a building.

E. Prohibited Signs.

1. Off-premises signs.

2. Pole, roof and inflatable signs.

3. Parapet walls may not be erected for the sole purpose of extending sign heights and when they are not in character with the rest of the building or complex. [Ord. 2008-03-022].