20.37.480 Waterfront district urban village – Signs.
A. General Provisions. All signage in the waterfront district shall comply with the provisions herein. Sign size and location standards may be administratively modified through the design review process to minimize view impacts to identified views of significance.
B. Exemptions. The following signs shall be exempt from the provisions of this title:
1. Traffic signs installed by a government agency.
2. Directional, wayfinding program signs installed by a government agency if the signs are consistent with the provisions of the waterfront district plan.
3. Tenant panel and directory signs when located within a recessed entry.
4. Interior signs including those painted on the interior of glass windows.
5. Building identification signs or cornerstones are permitted as an integral and architecturally compatible part of the building or structure. Cornerstones shall not exceed four square feet and building identification signs shall not exceed 32 square feet. These exemptions shall not contain any colors, words, letters, numbers, symbols, graphic designs, logos or trademarks for the purpose of identifying a good, service, product or establishment.
6. Directional Signs.
a. Directional signs are limited to six square feet per sign face and three feet in height if freestanding.
b. The message shall not contain the name of the establishment or advertising of any kind. Examples of directional signs include: “Enter,” “Service Entrance,” “No Parking,” etc.
c. There is no limit on the number of directional signs.
7. Marine navigational aids.
C. Standards.
1. Unless specified otherwise herein, the following signs are prohibited:
a. Off-premises, billboard, and rooftop.
b. Flashing, video, electronic, revolving, and any other signs that appear to move or vary in intensity. Animated, moving, blinking or electronic (LED or similar) message boards are permitted only in association with theaters, stadiums, arenas, convention centers and similar large public assembly venues.
2. All signage must be an integral, coordinated part of a sign design plan for the entire building or complex under one ownership.
3. All signs shall be mounted against the side of the building except as provided below.
4. One freestanding monument or pole sign is permitted at each main entrance. The determination of whether an entrance functions as a main entrance shall be made by the planning director. Said sign may be lighted but the message shall be limited to the name of the complex and its occupants, with the exception that if a gasoline station is represented on the sign, the sign may contain gasoline price information. Said sign shall not exceed 60 square feet per face nor six feet in height measured from existing grade. A pole sign shall be mounted on at least two posts placed at the outmost sides of the sign face.
5. Master planned areas larger than four acres shall be permitted one project identification sign at each secondary entrance. Said sign may be lighted and the message shall be limited to the name of the complex and address. Size, dimension and design requirements shall be the same as that for primary entrance signs.
6. If a gasoline station is located within a multiple use site and is not represented on the center’s signs, it shall be allowed one freestanding sign. Size, dimension and design requirements shall be the same as that for the center’s primary entrance. The message on the sign shall be limited to the name of the use and gasoline prices.
7. Building-mounted signs extending over the street right-of-way shall comply with the International Building Code and the requirements of the public works department.
8. Temporary building signs shall not exceed 32 square feet.
9. Real estate signs are limited to one sign per street frontage, shall be unlighted, and shall not exceed 32 square feet.
10. Properties within the jurisdiction of the shoreline master program are also regulated by the sign standards as defined in the shoreline master program. Where conflicts arise, the more restrictive standards apply. [Ord. 2013-12-090 § 10 (Exh. F)].